Paris Crowned ‘World’s Most Attractive City’ for 2024

Paris has once again claimed the title of the World’s Most Attractive City for 2024, according to the Top 100 City Destinations Index 2024 by Euromonitor International. This marks the fourth consecutive year the French capital has earned this prestigious recognition. Known as the ‘City of Lights,’ Paris continues to captivate travelers from all over the world.

The rankings are based on an in-depth analysis of 55 key metrics, categorized into six main pillars:

• • Economic and Business Performance
• • Tourism Performance
• • Tourism Infrastructure
• • Tourism Policy and Attractiveness
• • Health and Safety
• • Sustainability

The 2024 report also highlights emerging trends in global urban tourism:

• Rise of Emerging Destinations: Travelers are increasingly drawn to lesser-known, third-tier cities for more unique and personalized experiences. These destinations are gaining popularity for their cultural charm and affordability compared to major tourist hotspots.
• Global Tourism Surge: The tourism industry has seen a strong recovery, with a 19% increase in international arrivals in 2024. Europe remains the most visited region, attracting 793 million international visitors. In Asia, Bangkok set a new record, welcoming 32 million tourists, surpassing pre-pandemic levels.
• Record Spending on Tourism: Global tourism spending reached $1.9 trillion, indicating robust recovery and continued demand for international travel. Cities worldwide are enhancing their appeal by hosting sports and cultural events, improving infrastructure, and maintaining consistent marketing efforts.